One-Liner

"Alerts you when your website looks broken to users, even if your API says everything's fine."


Validation Steps (4 Hours Total)

Hour 1: Community Research

Goal: Find 10+ people with this exact pain

  • Post in 3 Reddit communities (r/webdev, r/nextjs, r/reactjs):
    • "How do you know if your users are seeing a broken UI in production?"
  • Join 2 Discord servers (Indie Hackers, Frontend Developers)
    • Ask: "Ever had your site break visually but uptime monitor said it's fine?"
  • Check Twitter for recent complaints:
    • Search: "website broken but API working"
    • Search: "frontend error production"
  • Success metric: 10+ people respond with "yes, this happened to me"

Hour 2: Landing Page

Goal: Can explain it in 30 seconds

Build on Carrd/HTML:

  • Headline: "Know when your frontend breaks before your customers do"
  • Subheadline: "Screenshot monitoring that alerts you when users see broken UI"
  • 3 bullet points:
    • ✅ Takes screenshots every 5 minutes
    • ✅ Detects visual changes automatically
    • ✅ Alerts via Slack/email when something breaks
  • Pricing shown: "$19/month"
  • Email capture form
  • Success metric: Clear enough that you'd sign up

Hour 3: Traffic Test

Goal: 30-50 email signups

Post in these places (spend 10 min each):

  1. Reddit r/webdev: "I'm building a tool that screenshots your site and alerts when UI breaks. Would you use this?"
  2. Twitter: "Your API returns 200 OK but users see a blank page. How do you catch this before they complain? (I'm building something for this)"
  3. Indie Hackers: "Validating idea: Screenshot monitoring for frontend devs"
  4. Dev.to: Quick article "The blind spot in uptime monitoring"
  5. HN Show: "Landing page for screenshot monitoring tool"
  6. Product Hunt Ship: Pre-launch page

Link to landing page in all posts.

Success metric: 30+ email signups in 24 hours

Hour 4: Customer Interviews

Goal: 3+ people commit to paying

Email the 10 most engaged signups:

vbnet

Copy code

Subject: Quick question about frontend monitoring Hi [name], You signed up for [tool]. Quick question: What was the last time your frontend broke in production but your monitoring didn't catch it? Would you pay $19/month to prevent that from happening again? - rizw

Jump on 15-min calls with 5 of them.

Ask:

  1. "Tell me about the last frontend incident you had"
  2. "How did you find out about it?"
  3. "What would you pay to catch it automatically?"
  4. "If I built this, would you be my first customer?"

Success metric: 3+ say "yes, I'd pay for this"


Decision Tree

After 4 hours:

30+ signups + 3+ willing to pay → Build MVP
⚠️ 10-30 signups + 1-2 willing to pay → Tweak positioning, validate again
<10 signups + 0 willing to pay → Pivot to different idea